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Orsat Munitić

Orsat Munitic is a Dubrovnik-based IT professional and content creator, founder of OM Obrt / OM Digital Studio, and the founder and publisher behind travel guides such as Croatia Insider, Absolute Croatia, Absolute Dubrovnik and Dubrovnik Online. His work combines hands-on destination knowledge with technical expertise in web, SEO, search, and (in agency context) AI-driven solutions.

Drawing on years of writing and editing local travel content, Orsat focuses on practical, up-to-date advice for visitors covering everything from Dubrovnik and the islands to national parks and lesser-known towns. Orsat’s focus is giving independent travelers the know-how and tools to design their trips. He’s committed to a comprehensive resource hub that keeps planning straightforward and stress-free.

Who is Orsat Munitic?

Born and raised in Dubrovnik, Orsat graduated from Hospitality & Tourism Management at ACMT (RIT Croatia). He spent several years working abroad before returning home, and now lives and works in Dubrovnik.

That mix – local roots, a formal tourism background, and time outside Croatia shapes how he writes about the country: practical, down-to-earth advice with a wider perspective. His focus and passion is helping travelers navigate Croatia with clear information and authentic, locally grounded tips.

What is Orsat Munitic’s professional background?

Born and raised in Dubrovnik, Orsat graduated in Hospitality & Tourism Management (ACMT/RIT Croatia), spent several years abroad, and is now based back in Dubrovnik. He has worked across travel and digital, including as a partner in a travel agency, and as founder of OM Digital Studio, where he focuses on web development, SEO, SaaS development, and e-commerce stores.

Today his work also covers AI automations and the implementation of AI in business—from workflow automation and data enrichment to content operations. Alongside his agency work, Orsat has led both solo and collaborative content-strategy projects with a focus on travel. Improving the customer journey, streamlining booking funnels, and lifting conversion rates are proof of his skills at turning digital strategy’s into tangible results.

What is Orsat Munitic’s expertise?

  • Tourism & Hospitality Background
    ACMT/RIT Croatia graduate (Hospitality & Tourism Management), former partner in a travel agency, OM Digital Agency owner. Understands how travelers actually plan and book, from discovery to stay.
  • Local Knowledge of Croatia
    Born and raised in Dubrovnik, lived abroad, now based back home. First-hand insight into regions, islands, seasons, and “where locals actually go.”
  • Content Strategy & Travel Writing
    Clear, practical guides and destination content built to be useful first, search-smart second. Focus on structure, readability, and questions travelers really ask.
  • Web Development & SEO
    Founder of OM Digital Agency. Builds fast, usable sites with technical SEO baked in (site architecture, Core Web Vitals, schema, internal linking).
  • E-commerce & Conversion
    Designs and optimizes booking/checkout flows, improves UX, and lifts conversion rates with data-led tweaks (funnels, microcopy, friction removal).
  • SaaS & Product Thinking
    Experience planning and shipping SaaS features for travel and content sites: modular content systems, search, user dashboards, and lightweight tools.
  • AI for Business (Automations & Implementation)
    Practical AI integrations for workflows: content ops, data enrichment, lead handling, and reporting – focused on measurable time savings and better decisions.

What are Orsat Munitic’s future plans for Croatia Insider?

Orsat plans for Croatia Insider to evolve into a modern travel platform with mobile travel app features, offline-ready destination guides, and smart trip tools. He also plans to build a local partner network that unlocks exclusive discounts and authentic experiences.

What are Orsat’s interests outside of work?

When he’s not building or writing, Orsat is in or near the sea – fishing, spearfishing, and freediving. He’s happiest outdoors, chasing clear water and quiet coves, and unwinds with music (from late-night playlists to the occasional live gig). He also enjoys seeking out organic local products – olive oils, cheeses, small-batch wines and cooking Croatian/Mediterranean dishes, while unwinding with friends.

What are Orsat Munitić’s Contact Details?

Orsat’s personal contact details are listed below.

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Orsat Munitić

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